Metheney Consulting

Founded in 1997 in Tampa, Florida as a pure web design company, Metheney Consulting relocated its offices to the Ballantyne area of Charlotte, North Carolina, and now marks more than 30 years of project management under founder Paul Metheney, who previously founded and managed the Electronic Media Division for Paradigm Communications. Its senior digital marketing consultant holds a Masters' Degree in Business.

Clients choose between a project-by-project structure or a monthly retainer branded as Our Marketing Group, and staffing flexes to match: a web designer, web developer, business consultant, graphic designer, or search engine marketing expert can be brought in individually, with freelance services available for specific needs rather than a full team. The scope covers marketing strategy and implementation, website design, and advertising services, alongside search engine optimization, which the firm describes as partly technical and partly artistic.

Concrete deliverables include setting up affiliate programs and customizing social media assets such as Facebook pages and Twitter banners and graphics. Google Ads management and social strategy support the advertising side, while frontend and backend development back up the website and landing page design work. Email content and newsletters round out the service list, giving the firm a range that stretches from one-off technical builds to ongoing marketing oversight handled through the retainer model.