Metric Theory

Name: Metric Theory
Address: San Francisco, California, United States

Agency List Score

San Francisco, California, United States

Data-driven digital marketing for B2B and ecommerce growth

Metric Theory is a data-driven digital marketing agency that excels in crafting sophisticated strategies for a diverse clientele. Specializing in B2B, retail, and ecommerce sectors, the agency focuses on feeding sales teams with quality leads and maximizing returns on investment. Their expertise extends to startups, offering exponential growth co-piloting and proven growth hacking strategies.

The agency's core services encompass search engine marketing, paid social, and display & remarketing, all designed to enhance brand awareness and customer acquisition. They optimize shopping ads down to the product level and leverage Amazon advertising to build presence and grow business results. Mobile app advertising and conversion optimization are also key offerings, aimed at expanding user bases and converting visits into customers.

With offices in San Francisco, Denver, and New York City, Metric Theory serves clients nationwide. The agency has collaborated with over 400 clients and was recognized as the 2019 SEM Agency of the Year. Their commitment to analytics and performance ensures that clients effectively navigate the complexities of digital marketing.

SERVICE

Capabilities

Agency details

Team size: 201-500 people

Work

GoFundMe

20% increase in branded search revenue 130% increase in new market fundraisers 868% increase in social ad-

Verified on metrictheory.com

HoMedics

Launching a new product successfully across Amazon, Social, and Search to smash sales targets by 90%

Verified on metrictheory.com

Wild One

Quick pivots and teamwork help this DTC pet goods brand surge to 130% sales growth across paid social and search

Verified on metrictheory.com

Paycor

understanding of the SMB audience segment through CRM analysis and strategy updates leads to a 240% increase in leads

Verified on metrictheory.com

Winc

Performance Results Implementing these strategies and more, Metric Theory has driven a 50% increase in activations from paid search for Winc

Verified on metrictheory.com

Hill House Home

of audience and strategic social ad scaling leads to a 250% increase in new customers for this DTC brand

Verified on metrictheory.com

FabFitFun

Retail Brands FabFitFun Digital video, search, and display combine for 370% growth for this rising direct-to-consumer brand Lead Generation

Verified on metrictheory.com

Zenefits

new growth from Quora Ads saves next-generation HR platform 40% on lead cost "Typically, aggressive new user growth and in

Verified on metrictheory.com

Tradesy

tactics across SEM, Social, Feed Management, and more to deliver 19% higher new customer ROAS and 60% growth in total revenue in t

Verified on metrictheory.com

About this agency on Agency List

Metric Theory holds an Agency List Score of 96 out of 100.

That score is higher than 88% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Metric Theory in September 2026, reading 7 pages published on metrictheory.com.

The score reflects what Metric Theory had published by that date; anything published since has not been read.

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