Mimosa

Mimosa is a branding and creative studio in Berlin, working since 2015 with clients across industries rather than a single sector. Work has included Libra, described as the first AI/LLM built by lawyers for lawyers, and a separate project for what the studio calls "a new kind of institution." Both projects point to a practice comfortable moving between technical products and institutional clients, matching brand work to what the underlying product or organization actually does.

Services span brand strategy and positioning, visual identity, messaging and voice, brand guidelines, rebranding, website design, UX research, and wireframing. Rather than a fixed department structure, Mimosa keeps a small core group of ten people and assembles a custom team around each brief, whether the engagement is a single project or an ongoing retainer.

For Libra, the studio built the full brand identity, website, product UI support, and campaign direction, aiming to match the brand's tone to the precision of the underlying AI/LLM technology. For the institutional client, the scope covered brand identity, digital presence, communication strategy, and UI design, with a brand narrative and visual system built to communicate trust, innovation, and scale. Both cases show the studio handling identity and digital execution together rather than treating them as separate workstreams.