Mindful & Good

Charlotte, North Carolina, United States

Sustainable branding and design for purpose-driven businesses

Mindful & Good is a B Corp Certified design studio based in Charlotte, NC, dedicated to creating impactful brands that drive positive change. They focus on aligning purpose with profit, helping businesses connect with conscious consumers and stand out in competitive markets. Their commitment to sustainability is evident through their membership in for the Planet and their use of renewable energy.

The agency offers a range of services including brand identity, brand strategy, packaging design, and web design and development. They work with a variety of industries such as natural and organic products, fashion, food and beverage, and health and wellness. Their approach combines strategic branding with sustainable design to inspire behavioral change and create lasting value.

Mindful & Good has a proven track record of success, as evidenced by client testimonials highlighting their ability to elevate brands and increase sales. They have worked with high-growth startups and established global brands, delivering creative solutions that reflect their clients' values and market positioning.

26
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2000 (26 years)

About this agency on Agency List

Mindful & Good holds an Agency List Score of 92 out of 100.

That score is higher than 78% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Mindful & Good in September 2026, reading 3 pages published on mindfulandgood.com.

The score reflects what Mindful & Good had published by that date; anything published since has not been read.

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