Mischief

Mischief is a creative agency that focuses on helping brands earn attention and infiltrate popular culture. They believe in entertaining, educating, and emotionally moving audiences rather than simply selling to them. By identifying and breaking category and cultural norms, Mischief aims to make brands more meaningful and impactful.

The agency offers a range of services including media relations, influencer campaigns, and social channel management. Mischief's approach involves crafting how a brand presents itself, recruits its audience, and communicates across various channels. Their strategy, termed 'Meaningful Misbehaviour', is designed to stand out in a world of algorithmic sameness.

Mischief has worked on notable campaigns such as the Just Eat and Craig David collaboration, E.ON NEXT's Watts on the Rocks, and Channel 4's Handmaid's Tale. These projects highlight their ability to create value and meaning by placing brands where people care, whether in media, on social platforms, or within cultural contexts.