Misfit

Misfit works with challenger brands and causes that matter, chasing emotional, meaningful connections over decorative creative. From its Sacramento office on Alhambra Blvd., the agency pairs media insights and strategy with work it calls intentional, ambitious and downright effective, guided by the line "Zig Proudly. Zag Often." Rather than following category convention, Misfit frames its role around what a brand believes it's capable of, pushing clients toward creative and media choices that set them apart from competitors.