Morrison Agency

Morrison is an independent, woman-led advertising agency in Atlanta that has worked with clients for close to 40 years without relying on fixed retainers or siloed departments. Its client base spans brick-and-mortar retail, restaurant, entertainment, and experience-based brands; B2B2C manufacturers selling through dealer networks; banks, credit unions, and other financial services brands; and B2B companies navigating long sales cycles.

Work begins with executive-led advisory covering market and customer research, brand positioning and architecture, and digital and AI strategy, then moves into integrated campaigns that combine creative, media, and technology rather than handing pieces off between disconnected teams. Services extend into brand identity and visual systems, communications and content strategy, creative campaign concepting, media planning and buying, audience segmentation and targeting, user experience design, custom development, CMS customization, email marketing, and marketing automation. For clients needing to build or rebuild internal capabilities, Morrison also provides embedded specialists and strategic recruitment.

Leadership includes CEO Amanda Forgione, Chairman Bob Morrison, President Rebecca Lentz, Chief Creative Officer Chuck Carrier, and leads across finance, media, technology, strategy, and social — Ansley Kuppens, Claire McQuithy, Matt Morrison, Jessica O'Brien, and Tori Pangburn. The agency is a member of ICOM, a network of independent agencies operating internationally. Its stated view, drawn from four decades of client work, is that fast-growing brands tend to share clear strategy, integrated execution, and the right people in the right roles — a principle reflected in how its advisory and production work are structured together rather than as separate engagements.