Mr. Smith Agency

Buffalo, New York, United States

Crafts brand identities and digital experiences for modern businesses

Mr. Smith Agency is a brand strategy and content studio based in Buffalo, New York. Founded in 2013, the agency partners with modern businesses to build their identity, shape their story, and create digital experiences that connect with their audience. The agency's philosophy is to step into the shoes of their clients and their audiences to build brands that connect clearly, creatively, and with purpose.

The agency offers a range of services including brand strategy and positioning, naming and identity systems, visual identity and brand kits, campaign strategy and creative, and website design and development. Their in-house team leads all brand, digital, campaign, and content work, ensuring every project meets their standards for quality, speed, and impact. For projects requiring deeper specialization, they collaborate with a trusted network of creative and technology partners.

Mr. Smith Agency has earned the trust of companies representing more than $2.5 trillion in enterprise value and partners with over 35 active clients across various sectors. Their work has been recognized with over 60 American Advertising Awards, highlighting their ability to deliver impactful results.

13
YEARS IN BUSINESS
1
SERVICE

Capabilities

Agency details

Team size
11-50 people
Founded
2013 (13 years)

About this agency on Agency List

Mr. Smith Agency holds an Agency List Score of 96 out of 100.

That score is higher than 87% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Mr. Smith Agency in September 2026, reading 5 pages published on mrsmith.agency.

The score reflects what Mr. Smith Agency had published by that date; anything published since has not been read.

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