AGENCY LIST

MSL Group

South Africa
Visit mslgroup.co.za

Driving public discourse through PR and influencer marketing

MSL Group helps clients share their messages across the country, continent, and world by driving public discourse through a mix of traditional and avant-garde media platforms. They focus on creating influence and impact for their clients, utilizing in-house insight software and tools to develop effective PR and communications strategies.

Their core services include PR and communications strategy, reputation management, influencer marketing, and editorial content creation. MSL Group employs a data-driven approach to influencer marketing and offers 24/7 support for crisis management. They also provide thought leadership content through a bespoke software platform, MSL ePR, which delivers multimedia editorial packages.

MSL Group has worked with notable clients such as TikTok, SAB, and BNP Paribas, showcasing their ability to handle diverse projects. Their campaigns often involve collaboration with influencers and aim to address pressing social issues, such as women empowerment and economic challenges faced by content creators.

4
SERVICES

Capabilities

Category

PR and Communications

Services

About this agency on Agency List

MSL Group holds an Agency List Score of 96 out of 100.

That score is higher than 87% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed MSL Group in September 2026, reading 4 pages published on mslgroup.co.za.

The score reflects what MSL Group had published by that date; anything published since has not been read.

Directory hubs

Browse the wider directory MSL Group is listed in.