Based in Helena, Alabama, Mspark works with franchise, home services, restaurant, retail, and telecom clients on campaigns spanning direct mail, trigger marketing, and solo direct mail alongside digital channels. Its media mix includes CTV and pre-roll, streaming audio, digital out-of-home, search engine marketing, paid social, and acquisition email, planned and targeted through its Mpower platform.
Campaigns draw on audience data covering 135 million households and more than 30,000 data points, with performance measurement, reporting, and attribution built into the process. Mspark has operated for 38 years and counts more than 3,000 national and local clients, with particular focus on franchise marketing programs.