Narita Strategy & Design

São Paulo, SP, Brasil

Building authentic brands through strategic design and emotional connections.

Narita Strategy & Design focuses on creating authentic and prosperous brands by fostering genuine connections between people and the world. They employ a unique approach called the Processo Límbico®, which emphasizes emotional engagement as a starting point for brand development.

Their core services include brand strategy, identity design, and packaging design, all aimed at enhancing brand consideration and preference. Narita Strategy & Design has worked on notable projects such as the rebranding of Polenghi and the identity update for Valdez, utilizing their Processo Límbico® to capture consumer insights and emotions.

The agency's work has been recognized with awards like the Red Dot Design Award and the Prêmio Brasileiro de Design. Their collaborative efforts with clients have resulted in successful brand transformations, as evidenced by testimonials from industry leaders like Savencia Fromage & Dairy Brasil and Compañia Azucarera Valdez.

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