AGENCY LIST

New Heartland Group

Nashville, Tennessee, United States
Visit newheartland.com

Connecting brands with New Heartland consumers through cultural insights

New Heartland Group is a Nashville-based marketing agency dedicated to connecting brands with the of U. consumers who reside in the New Heartland. The agency focuses on understanding the cultural, value-driven, and lifestyle passions that influence buying behavior in this significant demographic.

The agency offers a range of services including brand strategy, digital advertising, social media management, and entertainment marketing. They utilize a proprietary cultural intelligence platform, New Heartland Speaks, to deliver real-time insights into consumer values and behaviors. Their approach includes building online communities and creating targeted digital campaigns that resonate with the New Heartland audience.

New Heartland Group has worked with major brands like PepsiCo, helping them form deep connections with consumers by recognizing the unique cultural nuances of the New Heartland. Their work is informed by extensive research and thought leadership, including books authored by founder Paul Jankowski.

24
YEARS IN BUSINESS
1
SERVICE

Capabilities

Category

Digital Marketing

Services

What these services involve

Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
11-50 people
Founded
2002 (24 years)

About this agency on Agency List

New Heartland Group holds an Agency List Score of 73 out of 100.

That score is higher than 54% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed New Heartland Group in September 2026, reading 8 pages published on newheartland.com.

The score reflects what New Heartland Group had published by that date; anything published since has not been read.

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