New Heartland Group

New Heartland Group is a Nashville-based marketing agency dedicated to connecting brands with the of U. consumers who reside in the New Heartland. The agency focuses on understanding the cultural, value-driven, and lifestyle passions that influence buying behavior in this significant demographic.

The agency offers a range of services including brand strategy, digital advertising, social media management, and entertainment marketing. They utilize a proprietary cultural intelligence platform, New Heartland Speaks, to deliver real-time insights into consumer values and behaviors. Their approach includes building online communities and creating targeted digital campaigns that resonate with the New Heartland audience.

New Heartland Group has worked with major brands like PepsiCo, helping them form deep connections with consumers by recognizing the unique cultural nuances of the New Heartland. Their work is informed by extensive research and thought leadership, including books authored by founder Paul Jankowski.