AGENCY LIST

New Initiatives Marketing

Toronto, Ontario, Canada
Visit newinitiativesmarketing.com

Fractional CMO and B2B Marketing for Mid-Market Firms

New Initiatives Marketing specializes in providing fractional CMO services and senior marketing leadership to mid-market B2B firms. With a focus on high-value technical products and services, they help companies with $5+ million in business results move past business results plateaus. Their client-centric marketing strategies are designed to align with business objectives and support sales channels effectively.

The agency offers a range of services including B2B marketing strategy development, sales enablement, and thought leadership programs. Their proven B2B strategic marketing process ensures that each strategy is tailored to meet the unique needs of their clients, helping them navigate complex technical environments and long sales cycles.

Trusted by clients such as Ronin Rescue and Intelek, New Initiatives Marketing is located in Toronto and is dedicated to delivering results for their clients. By focusing on the specific challenges faced by mid-market firms, they provide the expertise needed to drive growth and achieve business goals.

17
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
11-50 people
Founded
2009 (17 years)

About this agency on Agency List

New Initiatives Marketing holds an Agency List Score of 73 out of 100.

That score is higher than 44% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed New Initiatives Marketing in September 2026, reading 5 pages published on newinitiativesmarketing.com.

The score reflects what New Initiatives Marketing had published by that date; anything published since has not been read.

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