New Kind

New Kind specializes in brand strategy for B2B tech companies, particularly those in the SaaS and open source sectors. Based in Raleigh, North Carolina, they leverage their deep experience in technology branding to help companies position themselves, communicate their value, and accelerate growth.

Their core services include market positioning strategy, brand story and messaging architecture, visual identity design, and product marketing strategy. New Kind employs a collaborative approach inspired by open source principles, focusing on engaging people to build powerful brands and cultures.

Notable projects include work with companies like Liquibase, OpenNMS, and Codefresh, where they have successfully guided brand launches and strategic transitions. Their expertise in open source branding is unmatched, making them a preferred choice for technology infrastructure companies.