NewPublica

Minneapolis, Minnesota, United States

Multicultural communications and strategic marketing for diverse audiences

NewPublica is a multilingual and multicultural-led public relations and strategic communications firm based in Minneapolis. Founded in 2014 by Alberto Monserrate and Melisa Lopez Franzen, the agency focuses on connecting with new audiences through creative and inclusive strategies. They have established themselves as a trusted partner for multicultural communications consulting in Minnesota.

The agency offers a wide range of services including public relations and marketing, public affairs consulting, media relations, digital design, and event management. Their approach is tailored to meet the unique needs of diverse and multicultural audiences, ensuring effective communication and engagement. NewPublica's team is experienced in developing strategies that drive results across various sectors, from corporations to nonprofits.

NewPublica has built long-term relationships with BIPOC communities, enhancing their reputation as a reliable and recognizable firm. They are committed to delivering exceptional communications through research, analysis, and years of experience, helping clients achieve their goals in a diverse ecosystem.

12
YEARS IN BUSINESS
8
SERVICES

Capabilities

Services

What these services involve

Analyst and Awards Relations
Analyst and Awards Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Corporate Communications
Corporate Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Digital PR for SEO
Digital PR for SEO for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
2014 (12 years)

About this agency on Agency List

NewPublica holds an Agency List Score of 71 out of 100.

That score is higher than 20% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed NewPublica in September 2026, reading 6 pages published on newpublica.com.

The score reflects what NewPublica had published by that date; anything published since has not been read.

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