Next/Now

Agency List Score

Chicago, IL, United States

Experience design through immersive environments and emerging technologies

Next/Now is a process-driven innovation agency specializing in experience design for visionary leaders. They focus on creating transformative spaces that connect brands with audiences through meaningful stories. Their work spans brand activations, immersive environments, and emerging technologies, including VR/AR/XR and 3D configurators.

The agency delivers value by blending creative vision with strategic thinking to help brands adapt and thrive in a mixed reality. Their services include designing experience centers, corporate lobbies, and innovation centers, as well as executing experiential marketing and pop-up activations. They also engage in revitalizing the human experience through imagined worlds and innovative interactions.

Next/Now has collaborated with notable clients such as the NBA, State Farm, and GE HealthCare, showcasing their ability to craft unforgettable experiences that fuse technology, storytelling, and strategy. Their projects include the NBA Flagship Retail Experience and the State Farm Safe Driving Simulator, highlighting their expertise in turning physical spaces into interactive platforms for connection and discovery.

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About this agency on Agency List

Next/Now is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Next/Now and may evolve as additional data is verified or updated.

Local context

Next/Now operates in Chicago, IL, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.