AGENCY LIST

Next/Now

Chicago, Illinois, United States
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Experience design through immersive environments and emerging technologies

Next/Now is a process-driven innovation agency specializing in experience design for visionary leaders. They focus on creating transformative spaces that connect brands with audiences through meaningful stories. Their work spans brand activations, immersive environments, and emerging technologies, including VR/AR/XR and 3D configurators.

The agency delivers value by blending creative vision with strategic thinking to help brands adapt and thrive in a mixed reality. Their services include designing experience centers, corporate lobbies, and innovation centers, as well as executing experiential marketing and pop-up activations. They also engage in revitalizing the human experience through imagined worlds and innovative interactions.

Next/Now has collaborated with notable clients such as the NBA, State Farm, and GE HealthCare, showcasing their ability to craft unforgettable experiences that fuse technology, storytelling, and strategy. Their projects include the NBA Flagship Retail Experience and the State Farm Safe Driving Simulator, highlighting their expertise in turning physical spaces into interactive platforms for connection and discovery.

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SERVICES

Capabilities

Category

Event and Experiential Marketing

Services

What these services involve

Event Production
Event Production for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.
Experiential Activations
Experiential Activations for event and experiential marketing buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
51-200 people

How Next/Now scores 44 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Next/Now is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Next/Now and may evolve as additional data is verified or updated.

Local context

Next/Now operates in Chicago, Illinois, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Region

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.