Next/Now

Next/Now is a process-driven innovation agency specializing in experience design for visionary leaders. They focus on creating transformative spaces that connect brands with audiences through meaningful stories. Their work spans brand activations, immersive environments, and emerging technologies, including VR/AR/XR and 3D configurators.

The agency delivers value by blending creative vision with strategic thinking to help brands adapt and thrive in a mixed reality. Their services include designing experience centers, corporate lobbies, and innovation centers, as well as executing experiential marketing and pop-up activations. They also engage in revitalizing the human experience through imagined worlds and innovative interactions.

Next/Now has collaborated with notable clients such as the NBA, State Farm, and GE HealthCare, showcasing their ability to craft unforgettable experiences that fuse technology, storytelling, and strategy. Their projects include the NBA Flagship Retail Experience and the State Farm Safe Driving Simulator, highlighting their expertise in turning physical spaces into interactive platforms for connection and discovery.