AGENCY LIST

Notorious111

Rockville, Maryland, United States
Visit notorious111.com

Cracking brands open to reveal their greatness

Notorious111 is a creative brand studio that focuses on helping brands build, claim, reveal, and expand their greatness. They operate with a fresh perspective, aiming to break away from outdated agency models and offer unique insights into brand identity.

Their core services include brand strategy and positioning, content strategy, and campaign activation. They employ a process that involves revealing brand truths, understanding cultural complexities, and merging brand and human truths to create a unique brand world.

Notorious111 has been recognized for their work, such as the Big Ass Fans campaign, and their leadership includes notable figures like CEO Katie Hooper. They are based in Rockville, MD, and engage with clients looking for transformative brand experiences.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people

About this agency on Agency List

Notorious111 holds an Agency List Score of 95 out of 100.

That score is higher than 84% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Notorious111 in September 2026, reading 5 pages published on notorious111.com.

The score reflects what Notorious111 had published by that date; anything published since has not been read.

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