npws

Worcester, MA, United States

B2B growth marketing for cleantech, manufacturing, and SaaS sectors

New Perspective specializes in B2B growth marketing, focusing on cleantech, manufacturing, and B2B SaaS industries. With over two decades of experience, they embed senior strategists into client programs to modernize strategy, execution, and performance infrastructure. Their approach is data-driven, utilizing AI-enabled research and performance analytics to enhance decision-making while maintaining a human-led, quality-controlled process.

The agency offers a range of services including digital strategy, content and creative, SEO, web design, and demand generation. They are longstanding HubSpot partners, supporting CRM, automation, and reporting infrastructure. New Perspective aims to strengthen pipelines, accelerate deal velocity, and align marketing with sales without increasing internal headcount.

Notable achievements include generating over $113M in pipeline for a carbon capture leader and significantly increasing lead generation for a clean energy company. Their client-centric approach and deep industry expertise help businesses navigate complex buying journeys and achieve measurable growth.

23
YEARS IN BUSINESS
3
SERVICES

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Local context

npws operates in Worcester, MA, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Data notes

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