Npws

Worcester, Massachusetts, United States

B2B growth marketing for cleantech, manufacturing, and SaaS sectors

New Perspective specializes in B2B growth marketing, focusing on cleantech, manufacturing, and B2B SaaS industries. With over two decades of experience, they embed senior strategists into client programs to modernize strategy, execution, and performance infrastructure. Their approach is data-driven, utilizing AI-enabled research and performance analytics to enhance decision-making while maintaining a human-led, quality-controlled process.

The agency offers a range of services including digital strategy, content and creative, SEO, web design, and demand generation. They are longstanding HubSpot partners, supporting CRM, automation, and reporting infrastructure. New Perspective aims to strengthen pipelines, accelerate deal velocity, and align marketing with sales without increasing internal headcount.

Notable achievements include generating over $113M in pipeline for a carbon capture leader and significantly increasing lead generation for a clean energy company. Their client-centric approach and deep industry expertise help businesses navigate complex buying journeys and achieve measurable growth.

23
YEARS IN BUSINESS
3
SERVICES

Capabilities

Services

What these services involve

Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Marketing Automation
Automated customer journeys across email, CRM, and marketing tools.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Team size
51-200 people
Founded
2003 (23 years)

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