Nueva Comunicación

Nueva Comunicación has operated out of Rosario since 1997, handling media planning and press relations for clients across Argentina's interior markets. Banco Santa Fe, Banco Entre Ríos, Banco San Juan, Banco Municipal de Rosario, Grupo Petersen, Visa, City Center Casino, and insurers including Sancor Seguros, La Segunda Seguros, Cooperación Seguros, and Previnca Seguros have worked with the agency, a client list weighted toward banking, insurance, and finance.

The agency plans and negotiates media investment by volume, timing, and standing relationships with outlets, deciding which media, cities, and moments suit a client's audience and objective. Press and advertising placement run through the same team rather than separate departments, so a client's news coverage and paid media are coordinated together. On the crisis side, the agency builds response plans in advance of a crisis rather than after one hits, and trains executives and staff on how to talk to the press when it does.

Deliverables include a monthly report detailing what was scheduled, what was paid, and what it returned, giving clients a running record of media performance. Before planning begins, the agency researches the client's audience, brand, and regional competitors to ground media decisions in actual market conditions rather than assumption. Press work extends to turning a company's internal developments and announcements into coverage-ready news stories, a function the agency treats as part of its core offering alongside media buying and crisis preparation.