OBO & Aptitude 8

OBO & Aptitude 8 have merged to form a leading HubSpot technical consulting firm. This merger combines the strengths of both companies, enhancing services for upmarket clients with their combined expertise and resources. Aptitude 8 will lead as the unified brand post-merger, focusing on delivering unparalleled service to HubSpot customers.

The firm offers a range of services including CRM, custom development, integrations, and RevOps strategy. They aim to meet growing market demand by creating a firm with the depth and scalability needed to lead the HubSpot ecosystem up-market. Existing projects will continue uninterrupted, supported by expanded resources and expertise.

Both companies share a vision to lead in the HubSpot ecosystem while maintaining a strong commitment to their people-first cultures. The merger is seen as a strategic partnership that unites the unique strengths of both companies, setting a new standard for technical consulting on the HubSpot platform.