One Lucky Guitar

Fort Wayne, Indiana, United States

Communicating brand soul through strategic branding and design

One Lucky Guitar is a boutique creative agency located in downtown Fort Wayne, Indiana. The agency is dedicated to communicating 'brand soul' for mission-driven people, organizations, and companies. They focus on creating pride in those they serve by delivering exceptional work.

The agency offers a range of services including brand development, strategic consulting, advertising campaigns across various channels, and events/experiential marketing. Their signature services include Soul Sessions Workshops and Process Branding, which help clients bring their brand promise to life through a comprehensive brand platform.

One Lucky Guitar has worked on projects for clients such as Indiana Michigan Power, Hope's Harbor, and Riverfront Fort Wayne. They emphasize collaboration and co-creation in their approach, ensuring that the brands they develop are distinct, authentic, and memorable.

26
YEARS IN BUSINESS
5
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Rebranding
Rebranding for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
2000 (26 years)

About this agency on Agency List

One Lucky Guitar holds an Agency List Score of 72 out of 100.

That score is higher than 29% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed One Lucky Guitar in September 2026, reading 4 pages published on oneluckyguitar.com.

The score reflects what One Lucky Guitar had published by that date; anything published since has not been read.

Directory hubs

Browse the wider directory One Lucky Guitar is listed in.