Afdeling Online works across B2B, culture, e-commerce, healthcare, and non-profit sectors, with a preference for working on-site at client offices rather than purely remote. The agency is based in Helmond, with a second location at the Van Nellefabriek in Rotterdam, and holds Google Partner status.
Services span SEO content writing built around relevant keywords for more and better-qualified website traffic, Google Ads management, and LinkedIn advertising aimed at generating leads, hires, and sales for B2B clients. For non-profits, the agency manages Google Grants applications, which provide eligible organizations €9,000 in free monthly ad budget. Other work includes Google Analytics 4 setup for visitor behavior insight, usability and user research to improve online experience, and conversion optimization for clients facing low quote requests, sales, sign-ups, or click-through rates.
Beyond client delivery, Afdeling Online runs Afdeling Academy, an internal training arm, and maintains its Google Partner certifications so specialists stay current on platform changes and advertising trends. The combination of sector focus (B2B, culture, e-commerce, healthcare, non-profit) and a service list running from SEO content through conversion tracking and server-side tagging (SGTM) suggests a shop built to handle both the acquisition side of digital marketing and the analytics needed to judge whether that acquisition is working. The Google Grants specialization in particular points to hands-on experience with non-profit account structures and eligibility requirements, a niche not every digital marketing agency actively works in.