Original Wave

Original Wave works on marketplace strategy for brands selling through Amazon and other international marketplaces, including a vendor growth engagement for HG Cleaning, apparel distribution for Pierre Cardin and London Fog under Modrec International, and tool and optics brands DeWalt and Bushnell through Zentech. The agency pairs marketplace onboarding with ongoing optimization work, carrying brands from initial listing setup through international expansion rather than running isolated campaigns.

Services cover marketplace onboarding and international expansion, data-driven brand positioning and disruption strategy, and listing optimization spanning SEO, content, and imagery. Paid advertising management runs across marketplace PPC channels, and image enhancement work carries Sophie Society accreditation aimed at conversion and click-through improvements. The agency draws on more than 25 years of e-commerce experience applied to marketplace operations and vendor relationships.

For HG Cleaning, the work centered on a six-month Amazon UK vendor growth contract. Modrec International's engagement covered Pierre Cardin and London Fog, with marketplace strategy supporting sustained compound annual growth across both brands over multiple years. Zentech's work with DeWalt and Bushnell similarly focused on long-term marketplace revenue growth alongside TACOS management, reflecting the same onboarding-through-optimization approach applied across HG Cleaning and Modrec International's portfolios.