Otto Brand Lab

New York, New York, United States

Creative consultancy blending strategy with design and storytelling

OTTO Brand Lab is a creative studio that approaches branding as a performance, combining strategy, instinct, intellect, and attitude. They focus on creating powerful brands, strong cultures, and memorable customer experiences for companies and nonprofit organizations. Their team consists of multi-talented individuals with backgrounds in various fields, including music, art, design, and business.

The agency offers a range of services, including brand positioning, corporate narrative and messaging, digital strategy, visual design, and user experience development. They emphasize the importance of discipline and creativity in their work, ensuring that every insight and story holds true to the brand's essence. OTTO Brand Lab partners with leaders who value craft and truth, aiming to deliver clarity and creative solutions that stand out in the market.

OTTO Brand Lab has collaborated with a diverse array of clients across industries such as entertainment, hospitality, fashion, and technology. Notable clients include Paramount Studios, Nike, and Universal Studios. Their work has been recognized with awards and has been exhibited at prestigious venues like the Cooper-Hewitt National Design Museum and the Smithsonian Museum.

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SERVICES

Capabilities

Agency details

Team size
11-50 people

About this agency on Agency List

Otto Brand Lab holds an Agency List Score of 73 out of 100.

That score is higher than 45% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Otto Brand Lab in September 2026, reading 4 pages published on ottobrandlab.com.

The score reflects what Otto Brand Lab had published by that date; anything published since has not been read.

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