Paperboat, based in București, handles advertising production, activations and marketing coordination for brands that need plans turned into physical, on-the-ground execution. Work spans fleet branding and vehicle wraps for cars, vans and full fleets, in-store activations run by promoters handling sampling and distribution logistics, and outdoor placements including billboards, mesh and banners.
On the digital side, Paperboat manages Google Ads and Meta Ads campaigns alongside social media, display and content work. For companies that need senior-level coordination without adding headcount, the Fractional Marketing service offers three flexible packages giving access to marketing strategy, prioritization and continuity, drawing on 20 years of marketing experience structured as an alternative to a full-time hire.