Passionates operates as a subscription-based creative agency built for B2B tech and services companies, with most clients being growth-stage and enterprise businesses of 50 or more employees across the US, Canada, the UK, and the EU. Rather than one-off projects, the model gives clients recurring access to a full-time senior resource each month, positioning the agency as an extension of internal teams rather than an outside vendor handling isolated requests.
The scope covers branding and graphic design, UI/UX design and web development, user research, conversion rate optimization, and automation and AI solutions. Each engagement is paired with a dedicated project manager who serves as the main point of contact, and work is structured to integrate with a client's existing processes and tools rather than operating as a separate workstream. The subscription format allows for unlimited requests with flexible scaling, so teams can shift priorities between design, development, research, or automation work as needs change month to month.
Deliverables produced during an engagement are fully owned by the client once completed, covering everything from visual identity and print materials to functioning websites, UX research findings, and automation builds. The focus on senior-level resourcing means clients work directly with experienced practitioners rather than being routed through junior staff, and turnaround times are structured to support startups and larger organizations that need design, development, and AI-driven work handled on a recurring, on-demand basis rather than through isolated project contracts.