PatientX

PatientX Agency works with healthcare organizations and hospitals, applying founder Michael Winkleman's more than two decades inside the healthcare industry to marketing that has to account for patient trust, compliance, and clinical reputation. Winkleman has written on the subject directly in "CONNECT: The Patient's Voice," and the agency's positioning reflects that same focus on bridging patient perception with organizational strategy rather than treating healthcare clients like any other vertical.

Services span fractional CMO strategy work, inbound marketing for B2B healthcare relationships, and pay-per-click campaigns, alongside HIPAA-specific website design and development. Website builds are paired with ADA audits and hosting to keep healthcare sites compliant and accessible, while creative services cover brand development, multi-media production, and social media management. Local SEO and reputation management round out the offering, addressing how patients find and evaluate providers online before making contact.

A hospital client has credited the agency's expertise as invaluable to its operations, and the agency describes its reputation management strategies as having a track record specific to healthcare settings. Kimberly Winkleman is named alongside CEO and founder Michael Winkleman as part of the team steering this healthcare-focused practice, based in Sioux Falls, SD.