pb+j

pb+j, based in Toronto, builds and redesigns e-commerce websites for direct-to-consumer and multi-channel consumer brands. Work spans website design, landing page design, and full website redesigns, built out with Shopify and Shopify Plus development on the backend and frontend.

Projects center on conversion-focused design, meaning layout, page structure, and checkout flow are built with purchase behavior in mind rather than treated as afterthoughts. The agency positions its output as a growth function for consumer brands, handling both the design decisions and the underlying frontend and backend development needed to launch or rebuild a Shopify storefront.