pb+j

Toronto, Ontario, Canada

Shopify and Shopify Plus development for conversion-focused e-commerce websites

pb+j, based in Toronto, builds and redesigns e-commerce websites for direct-to-consumer and multi-channel consumer brands. Work spans website design, landing page design, and full website redesigns, built out with Shopify and Shopify Plus development on the backend and frontend.

Projects center on conversion-focused design, meaning layout, page structure, and checkout flow are built with purchase behavior in mind rather than treated as afterthoughts. The agency positions its output as a growth function for consumer brands, handling both the design decisions and the underlying frontend and backend development needed to launch or rebuild a Shopify storefront.

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SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

About this agency on Agency List

pb+j holds an Agency List Score of 74 out of 100.

That score is higher than 60% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed pb+j in September 2026, reading 5 pages published on addpbj.com.

The score reflects what pb+j had published by that date; anything published since has not been read.

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