Pearlfisher

Pearlfisher is an independent brand design agency with studios in London and New York. Founded in 1992 by Jonathan Ford, Mike Branson, and the late Karen Welman, the agency is inspired by the Ama, a group of Japanese women known for free-diving for pearls. This inspiration is reflected in their approach to uncovering the unique essence of every brand they work with.

The agency specializes in brand strategy, visual identity, and packaging design, aiming to create human connections that drive brand loyalty. As a certified B-Corp, Pearlfisher is committed to designing a better future for people, brands, and the planet. They focus on creativity that unlocks growth and delivers value, while also ensuring environmental responsibility through better material choices and recyclable product design.

Pearlfisher has worked with well-known brands such as Cadbury Dairy Milk, Green & Black’s, and McDonald’s, earning numerous Design Effectiveness Awards and a Gold Cannes Lion. Their team is dedicated to fostering a diverse and inclusive workplace culture, emphasizing ethical practices and a people-first approach.