AGENCY LIST

Pemberton & Whitefoord

London, Marylebone, United Kingdom
•
Verified
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Brand identity and packaging design for global and challenger brands

Pemberton & Whitefoord, established in 1987, specializes in packaging and branding design. With over 35 years of experience, they work with global and challenger brands, multinational retailers, and foodservice companies. The agency is known for its expertise in brand identity, strategy, packaging design, brand guidelines, in-store theatre, and website design.

Their approach is collaborative, aiming to forge enduring partnerships with clients. P&W uses a combination of lateral thinking, pragmatism, and commercial principles to deliver creative solutions that align with client business goals. They embrace new tools, including vetted generative AI, to enhance their creative and production processes.

P&W has received over 100 design and marketing awards, demonstrating their impact in the industry. They have worked with notable clients such as Fresh & Easy, Addo Play, The Coca-Cola Company Iberia, Loseley Ice Cream, and Tyson Foods Inc., providing creative and effective design solutions that exceed expectations.

39
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
1987 (39 years)

About this agency on Agency List

Pemberton & Whitefoord holds an Agency List Score of 90 out of 100.

That score is higher than 76% of the 2,202 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Pemberton & Whitefoord in August 2026, reading 4 pages published on p-and-w.com.

The score reflects what Pemberton & Whitefoord had published by that date; anything published since has not been read.

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