Perception

Perception is an Emmy-nominated design lab that specializes in using science fiction as a strategic framework to envision and create the future of technology. Founded in 2001 by Jeremy Lasky and Danny Gonzalez, the agency has been a pioneer in high-end motion graphics and design, working with both filmmakers and technology brands to bridge the gap between science fiction and science fact.

The agency is known for its work in film technology design, branding, storytelling, and user interface development. Perception has collaborated with major clients like Marvel Studios, Samsung, and General Motors, helping to conceptualize and bring to life futuristic interfaces and cinematic experiences. Their approach involves using science fiction thinking to identify emerging opportunities and guide the development of forward-thinking technologies.

Perception's notable projects include technology design for films like Iron Man 2 and Black Panther, as well as creating cinematic user interfaces for the automotive industry. Their work has earned them recognition from award shows and festivals worldwide, including Emmy nominations and a U.S. technology patent.