AGENCY LIST

Peterson Media

Portland, Oregon, United States
Visit petersonmedia.net

Media planning and buying for traditional and digital platforms

Peterson Media specializes in media planning, buying, and placement, offering services that span both traditional and digital media. Based in Portland, Oregon, the agency serves clients across the Northwest and key markets nationwide. As a women-owned business with a WBE certification, Peterson Media is recognized for its expertise in media strategy and execution.

The agency provides a range of services including media consultation, research, planning, and buying. They focus on cost-effective targeting and integrated solutions, combining traditional and digital media to optimize client investments. Their approach includes aggressive negotiation and expert post-buy analysis to ensure accountability and measurable results.

Peterson Media has managed over $30 million in media campaigns since its establishment in 1988. Their client roster includes top consumer brands, professional services, and government agencies. The agency's founder, Leslie Peterson, is a respected media professional, known for her straightforward negotiation style and industry expertise.

38
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Ad Operations and Trafficking
Ad Operations and Trafficking for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Audio and Podcast Ads
Audio and Podcast Ads for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Campaigns
Brand Campaigns for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people
Founded
1988 (38 years)

About this agency on Agency List

Peterson Media holds an Agency List Score of 67 out of 100.

That score is higher than 15% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Peterson Media in September 2026, reading 5 pages published on petersonmedia.net.

The score reflects what Peterson Media had published by that date; anything published since has not been read.

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