Phire Group

Phire Group, based in Ann Arbor, Michigan, focuses on creating extraordinary brand experiences by integrating creative, digital, and media planning services. They emphasize a holistic approach to brand ecosystems, aiming to build brands rather than just marketing campaigns. Their process involves defining, creating, activating, measuring, and improving brand strategies to foster long-term relationships and cultural impact.

The agency offers a range of services including brand strategy and positioning, visual identity, and digital experiences. They are committed to transforming brands by combining research acumen, creative expression, and leading-edge tools. Phire Group also engages in community participation by adopting one nonprofit organization per year to elevate their story.

Phire Group has worked with a variety of clients, including iconic brands like TWO MEN AND A TRUCK and Karma Automotive. They have been recognized as a winner of Crain's Detroit Cool Places to Work, highlighting their strong internal culture and community involvement.