Pigeon

Toronto, Ontario, Canada

Develops brand ecosystems with strategy and packaging design

Pigeon creates robust brand ecosystems that extend beyond traditional advertising campaigns. With nearly 50 years of experience, they focus on building iconic brands through genuine, face-to-face conversations with clients. Their approach is rooted in uncovering human truths to create meaningful ideas that resonate with consumers.

Pigeon offers a range of services including strategy, branding, packaging, and communication. They are involved from the inception of a brand, assisting with naming, business strategy, and packaging design. Their process emphasizes thinking outside the box to ensure brands connect with consumers both on-shelf and online.

The agency operates independently, maintaining a strong presence in both Toronto and Montreal. They have been featured in publications like PrintAction Magazine and have collaborated with nearly 50 brands to support local economies, showcasing their commitment to creating lasting value for their clients.

53
YEARS IN BUSINESS
3
SERVICES

Agency details

Team size
51-200 people
Founded
1973 (53 years)

About this agency on Agency List

Pigeon holds an Agency List Score of 73 out of 100.

That score is higher than 32% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Pigeon in September 2026, reading 6 pages published on pigeonbrands.com.

The score reflects what Pigeon had published by that date; anything published since has not been read.

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