Pink Green operates from London as a brand activation agency focused specifically on fintech: trading platforms, asset managers and financial infrastructure providers make up its client base. The agency frames its output in terms of revenue, relationships and recognition, treating brand work as something that has to function commercially rather than just look considered. Its stated aim is to build 'business to business & human to human' experiences, taking technical financial products and giving them a human dimension without losing the precision those industries expect.
Services cover brand strategy and positioning, visual identity, messaging and voice, rebranding, website design, UX research, motion graphics and video production. Every project starts with a narrative before any visual direction is set, and digital and animation work is used to fuse brand and business together online rather than sit as a separate layer added afterward. The agency describes its people as sharp thinkers paired with designers, a structure meant to keep strategic thinking and design craft working from the same brief rather than handed off in stages.
The client list illustrates the range of problems this narrative-first approach is applied to. ADSS was built as a local trading destination with a global trading community; Spectra needed an 'alpha' brand built for a new asset manager entering the market; OSTTRA required bringing four separate businesses into one standout brand. Integral was launched as the world's currency technology partner, Cassini's identity was given sophisticated form for a functional trading product, CloudMargin's brand was built around the concept of collateral management, and KX's repositioning centered on reimagining real-time data and reclaiming its position in that space. Each project points to the same specialism: financial and trading businesses that need their brand to carry technical weight and still read as human.