PJA Marketing & Advertising

Based in Cambridge, PJA Marketing & Advertising works with B2B organizations in enterprise technology, healthcare, financial services, and consumer markets that need more than a one-off campaign. Clients include Guardian Life, Blue Cross Blue Shield Rhode Island, Takeda, and Corporate Visions, spanning work on employee financial well-being messaging, health plan communications, pharmaceutical brand positioning, and revenue-team enablement tied to a brand relaunch.

The agency's scope covers brand strategy and positioning, website design, content strategy, SEO audits, digital strategy, and creative concepting and production, backed by marketing analytics and reporting. Beyond launch, PJA offers ongoing website stewardship: CMS management with content publishing support and user training, technical maintenance including core version updates, plugin management, and security patches, plus integration support for analytics, third-party APIs, and data feeds. SEO preservation work covers URL management and redirect strategies during site changes, and code-level troubleshooting extends to application and database optimization.

For hosting, PJA runs cloud-native infrastructure with an uptime service-level agreement and 24/7 proactive monitoring and incident response, aimed at removing the internal IT burden and infrastructure costs that come with maintaining a site after launch. That pairing of upfront brand and web work with longer-term technical upkeep shows up across its client roster: helping Guardian Life build financial confidence messaging for employees, supporting BCBSRI's effort to get members more value from their health plans, backing Takeda's push for more accessible medicine, and helping Corporate Visions roll out a new brand to its revenue teams. Inquiries route through Greg Straface at the Arrow Street office in Cambridge, with separate lines for general contact and new business.