AGENCY LIST

PKG

Chicago, Illinois, United States
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Packaging design with a focus on brand strategy and consumer insights.

PKG specializes in packaging design for consumer packaged goods (CPG) and fast-moving consumer packaged goods (FMCPG) sectors. Established in 2012, the agency employs a Consumer First® approach, engaging target audiences in the design and testing process to ensure packaging effectively communicates brand stories.

Core services include brand strategy, brand identity, and packaging design. PKG's brand strategy service enhances market positioning by identifying target audiences and analyzing competitive environments. Their packaging design expertise spans graphics, photography, and copywriting, ensuring high standards in visual appeal and structural integrity.

PKG has been recognized for its creative packaging designs and has worked with top-tier brands. Their approach is modeled after Nielsen’s BASES, focusing on attention-catching, message connection, and clear communication to drive sales growth.

14
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Launch and Rollout
Launch and Rollout for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
2012 (14 years)

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About this agency on Agency List

PKG is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for PKG and may evolve as additional data is verified or updated.

Local context

PKG operates in Chicago, Illinois, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.