AGENCY LIST

PKG

Chicago, Illinois, United States
Visit pkgbranding.com

Packaging design with a focus on brand strategy and consumer insights.

PKG specializes in packaging design for consumer packaged goods (CPG) and fast-moving consumer packaged goods (FMCPG) sectors. Established in 2012, the agency employs a Consumer First® approach, engaging target audiences in the design and testing process to ensure packaging effectively communicates brand stories.

Core services include brand strategy, brand identity, and packaging design. PKG's brand strategy service enhances market positioning by identifying target audiences and analyzing competitive environments. Their packaging design expertise spans graphics, photography, and copywriting, ensuring high standards in visual appeal and structural integrity.

PKG has been recognized for its creative packaging designs and has worked with top-tier brands. Their approach is modeled after Nielsen’s BASES, focusing on attention-catching, message connection, and clear communication to drive sales growth.

14
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Branding

Services

Agency details

Founded
2012 (14 years)

About this agency on Agency List

PKG holds an Agency List Score of 72 out of 100.

That score is higher than 24% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed PKG in September 2026, reading 4 pages published on pkgbranding.com.

The score reflects what PKG had published by that date; anything published since has not been read.

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