Plan B

Chicago, Illinois, United States

Strategic marketing with AI and creative brand solutions

Plan B is a marketing agency that combines human creativity with AI technology to deliver strategic and emotionally engaging brand solutions. They focus on integrated cross-platform marketing management, leveraging data-driven insights and competitive intelligence to stay ahead of media best practices. Their approach emphasizes human-centric creativity, ensuring authentic connections with brands.

Core services include brand development, high-impact advertising campaigns, and social media strategy. Plan B also offers AI-powered marketing management, web development, and event support. They prioritize efficiency, inclusion, and sustainability, aiming to craft collaborative and conceptual work that pushes creative boundaries.

Plan B operates without long-term contracts or minimum monthly fees, earning new projects by over-delivering on previous ones. They are committed to sustainable success and are pursuing B Corp Certification, reflecting their dedication to social, economic, and environmental responsibility.

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SERVICES

Agency details

Team size
51-200 people

About this agency on Agency List

Plan B holds an Agency List Score of 96 out of 100.

That score is higher than 89% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Plan B in September 2026, reading 8 pages published on thisisplanb.com.

The score reflects what Plan B had published by that date; anything published since has not been read.

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