Planetary Group

Planetary Group, founded in 1996 by Adam Lewis, is an artist development firm headquartered in Los Angeles with a satellite office in Boston. The agency specializes in creating tailored campaigns for musicians, targeting the most appropriate outlets for their releases. With over 20 years of experience, Planetary Group works with a diverse range of artists, from signed and unsigned to self-released, indie, and major labels.

The core services offered by Planetary Group include radio promotion, online publicity, social media management, and international music promotion. They focus on radio campaigns that target college radio, AAA, non-commercial, and commercial-specialty shows, as well as digital marketing efforts that include Spotify and YouTube playlisting. Their approach is not cookie-cutter; instead, they provide consulting to help artists create effective publicity campaigns.

Planetary Group has a proven track record of helping artists gain significant airplay and public interest. They have worked with notable clients such as Nick Cave, Soccer Mommy, and Arlo Parks, providing detailed weekly reports to track promotional progress. Their services are designed to help musicians build a solid foundation and reach new levels in their careers.