Plastic Design

Plastic Design works from Barcelona as a strategic design studio, building digital brands and products for international clients that include Siemens, BBVA, Iberia, Rabat, Nike, Hyundai, Massimo Dutti, and Johnson Controls Hitachi. Founded in 2012, the studio positions its work around turning ideas into digital outcomes, pairing strategic thinking with design execution for companies operating across sectors and markets.

The team brings together thinkers, strategists, designers, researchers, developers, and organizers who work across digital-first branding, strategy and consultancy, data-driven insights and analytics, and content strategy. Services span digital strategy, website design, UX research, content strategy, brand strategy and positioning, visual identity, messaging and voice, and brand guidelines, giving clients a route from early positioning work through to finished digital products and brand systems. The studio frames its output as digital solutions built on data-driven insight, rather than static brand books alone, reflecting a practice that treats branding and digital product design as connected disciplines handled by one team.