PML Group

PML Group specializes in Out of Home (OOH) advertising, leveraging over four decades of experience in Ireland. As part of Posterscope, a leading location-based marketing agency, PML Group has been operating since 1982, providing clients with a deep understanding of audience behavior in the physical world.

The agency offers a comprehensive suite of services including media planning and buying, digital content management, and creative solutions. Their proprietary tools and platforms, such as the Liveposter platform for Dynamic DOOH, enable brands to deliver contextually relevant content. PML Group's approach is structured around three key pillars: PLAN, ACTION, and REVIEW, ensuring campaigns are effectively managed from conception to execution.

PML Group's commitment to data-driven insights is evident through their OOH Consumer Study and iQ research program, which provide valuable audience profiling and market intelligence. Their work with notable clients like Pepsi MAX and McDonald's showcases their ability to create impactful campaigns that resonate with audiences across Ireland.