AGENCY LIST

PML Group

Ireland
Visit pmlgroup.ie

Experts in Out of Home advertising and dynamic campaign management

PML Group specializes in Out of Home (OOH) advertising, leveraging over four decades of experience in Ireland. As part of Posterscope, a leading location-based marketing agency, PML Group has been operating since 1982, providing clients with a deep understanding of audience behavior in the physical world.

The agency offers a comprehensive suite of services including media planning and buying, digital content management, and creative solutions. Their proprietary tools and platforms, such as the Liveposter platform for Dynamic DOOH, enable brands to deliver contextually relevant content. PML Group's approach is structured around three key pillars: PLAN, ACTION, and REVIEW, ensuring campaigns are effectively managed from conception to execution.

PML Group's commitment to data-driven insights is evident through their OOH Consumer Study and iQ research program, which provide valuable audience profiling and market intelligence. Their work with notable clients like Pepsi MAX and McDonald's showcases their ability to create impactful campaigns that resonate with audiences across Ireland.

44
YEARS IN BUSINESS
3
SERVICES

Capabilities

Category

Advertising

Services

What these services involve

Creative Concepting and Production
Creative Concepting and Production for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Planning and Buying
Media Planning and Buying for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.
Out of Home Media
Out of Home Media for advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1982 (44 years)

How PML Group scores 45 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1982).

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

11 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

PML Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for PML Group and may evolve as additional data is verified or updated.

Local context

PML Group operates in Ireland serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.