Point To Point

Point to Point specializes in helping building materials brands enhance their marketing efforts. They focus on the unique challenges of specification-driven sales cycles, providing clarity and strategic insights to support sales from early consideration through installation. Their approach is designed to address the fragmented influence and long sales cycles typical in the industry.

The agency offers a range of services including AEC strategy, fractional CMO services, marketing activation, and content marketing. They emphasize the importance of aligning marketing strategies with the actual decision-making processes of architects, engineers, distributors, and contractors. By doing so, they aim to improve specification positions and drive installs.

Point to Point is trusted by leading building materials brands and is known for its experienced team of senior marketers. They have successfully executed projects such as the Flash Valve launch for American Standard, which exceeded year-one targets within the first three months.