Pointman News Creation specializes in creating media-dominating public relations campaigns that lead to significant visibility and credibility for their clients. Founded by Patrick McCaully, a former journalist with extensive experience in the television news industry, the agency leverages its deep understanding of media dynamics to craft newsworthy pitches that capture the attention of journalists and media outlets.
The agency offers a range of services including media relations, press releases, and media training sessions. Their approach is characterized by bold and innovative PR strategies that aim to secure earned media coverage. Pointman News Creation works with a diverse array of clients across industries such as real estate, travel, fashion, and finance, ensuring that each campaign is tailored to the specific needs and goals of the client.
Notable projects include the FlightNetwork.com gasoline giveaway event, which achieved substantial media coverage and an ad value of nearly $2 million. The agency's success is attributed to its ability to think like journalists, ensuring that only the most compelling stories are brought to the forefront, resulting in high-impact media exposure for their clients.