AGENCY LIST

Poncho

Buenos Aires, Buenos Aires F.D., Argentina
Visit helloponcho.com

Crafting visual identities and digital experiences globally

Poncho is an independent global design studio based in Buenos Aires, Argentina, founded in 2016. The studio is driven by imagination, craft, and culture, working collaboratively with clients to shape graphic worlds that enhance people's lives. Poncho surrounds itself with diverse talents and ideas, ensuring a rich blend of creativity and functionality.

The studio offers a range of services including brand strategy and positioning, visual identities, packaging, digital experiences, and motion graphics. Poncho emphasizes the importance of functionality and beauty, creating unique identities that are grounded in purpose and usability. Their approach is centered on building cohesive and scalable digital solutions that align with a brand's mission.

Poncho has worked on various projects such as the visual identity for Kim & Kimmy, a baby care brand in the Middle East, and branding for the women-driven community CadaUna. The studio has received recognition from Sello Buen Diseño argentino for its identity project for Eleven Films, showcasing its commitment to quality and innovation.

10
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2016 (10 years)

About this agency on Agency List

Poncho holds an Agency List Score of 53 out of 100.

That score is higher than 11% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Poncho in September 2026, reading 4 pages published on helloponcho.com.

The score reflects what Poncho had published by that date; anything published since has not been read.

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