Potter Ruiz Advertising

Potter Ruiz Advertising is an independent, minority-owned LatinX creative services agency founded in 1997. With a team rooted in Latin America and Portugal, they are deeply ingrained in the U.S. transformative experience, offering a nuanced understanding of diverse consumer mindsets across the country. The agency is committed to fostering a community that embraces diversity, equity, and inclusion.

Specializing in cross-cultural creative services, Potter Ruiz crafts campaigns that are free of clichés and stereotypes, focusing on authenticity, respect, and connection. Their approach, guided by the 'Cultural ARC' process, aligns brand creative with pivotal messaging drivers to create genuine and impactful messages. They work with a range of clients, including Mass Save, McDonald’s, and Jack Daniel’s, to shape brand perception and influence consumer behavior.

Potter Ruiz's portfolio includes work for notable brands such as Samuel Adams, Subway, and Fidelity Investments. Their deep understanding of cultural nuances and consumer motivations allows them to deliver insight-driven creative solutions that resonate with diverse audiences, making them a valuable partner for brands looking to connect with multicultural markets.