Preloaded

London, N4 3JG, UK

Harnessing play for digital and physical experiences

PRELOADED is a studio that believes in the power of play to positively impact the world. Founded in 2000, they focus on creating playful experiences that engage next-generation audiences. Their team consists of artists, designers, play specialists, and creative technologists who work together to deliver innovative projects.

The agency offers a range of services including strategy and ideation, practical R&D, and full-cycle development. They specialize in areas such as playful attractions, spatial and XR, virtual worlds, and playful learning. By aligning business goals with audience needs, PRELOADED helps organizations and brands create meaningful connections through play.

Notable projects include collaborations with major brands like The LEGO Group and initiatives such as a digital water tank experience at the Life Science Centre. Their work is characterized by a commitment to inclusivity, creativity, and the use of play to drive business impact.

26
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Web Design

Services

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