AGENCY LIST

Preloaded

London, N4 3JG, United Kingdom
Visit preloaded.com

Harnessing play for digital and physical experiences

PRELOADED is a studio that believes in the power of play to positively impact the world. Founded in 2000, they focus on creating playful experiences that engage next-generation audiences. Their team consists of artists, designers, play specialists, and creative technologists who work together to deliver innovative projects.

The agency offers a range of services including strategy and ideation, practical R&D, and full-cycle development. They specialize in areas such as playful attractions, spatial and XR, virtual worlds, and playful learning. By aligning business goals with audience needs, PRELOADED helps organizations and brands create meaningful connections through play.

Notable projects include collaborations with major brands like The LEGO Group and initiatives such as a digital water tank experience at the Life Science Centre. Their work is characterized by a commitment to inclusivity, creativity, and the use of play to drive business impact.

26
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Web Design

Services

What these services involve

Prototyping
Prototyping for web design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
2000 (26 years)

About this agency on Agency List

Preloaded holds an Agency List Score of 90 out of 100.

That score is higher than 74% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Preloaded in September 2026, reading 4 pages published on preloaded.com.

The score reflects what Preloaded had published by that date; anything published since has not been read.

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