Prognosis

Based in Zapopan, Jalisco, Prognosis works as a business strategy and marketing agency rather than a pure creative shop. The stated purpose is straightforward: build winning, effective business strategies and construct powerful brands, then carry those strategies into marketing plans that run across both offline and online channels. Creative output is framed around selling — creativity meant to connect with consumers, not just look good.

Services span digital strategy, including websites, e-commerce, and apps, alongside social media management, audiovisual production, and event organization. Media planning and buying is handled across both online and offline formats, which lets the agency place a campaign built for a website launch or product event into the media mix that actually reaches its audience, rather than treating digital and traditional buys as separate tracks.

The way the work gets built follows a defined sequence: first assessing the current situation and desired future state, then generating and evaluating alternative strategies before settling on a direction. From there, Prognosis puts together marketing plans with specific strategies and actions rather than broad recommendations, and executes those plans jointly with the client rather than handing off a document. Each activity is measured afterward, with the stated intent of learning from results before the next round of planning — a loop that ties strategy, execution, and evaluation together instead of treating them as separate phases of the relationship.