promotions

Gamified sweepstakes, contests, and loyalty programs that turn brand moments into engagement

Merkle Promotions builds digital activations around a specialty in gamification, treating games and contests as the core mechanism for earning attention rather than an add-on to a campaign. Past work includes a nostalgic 8-bit racing game built to drive sales and loyalty acquisition, an AR adventure experience created to re-engage kids and families with a brand during the post-COVID slowdown, and a gamified digital engagement hub built for CareCredit.

The service list covers the mechanics of promotion-driven marketing: sweepstakes and instant win games, trivia, personality tests, and days-of-giving campaigns, photo, video, and essay contests, mobile mini-games and custom-built games, social hashtag programs, and purchase validation through receipt upload and rebates. Tokenized loyalty and NFT programs sit alongside these, along with the administrative side of promotions — legal review and fulfillment. This work sits within broader digital marketing capabilities, including digital strategy, campaign management, creative concepting and production, brand campaigns, social strategy, content strategy, and website design.

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SERVICES

Capabilities

Services

What these services involve

BI Dashboards
BI Dashboards for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Data Platforms
Customer Data Platforms for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Governance and Quality
Data Governance and Quality for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.
Data Science and Modeling
Data Science and Modeling for data and analytics buyers. Clear scope, measurable outcomes, and reliable delivery.

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